Kantar: Tresemmé Beauty-Full Strength

We worked with Tresemmé from the storyboard stage of their creative development to help guide and shape the creative direction for the campaign across multiple markets.

We used a quantitive approach and analysed research from hundreds of participants to shape into creative recommendations to improve the quality and effectiveness of the campaign as it was developed in real time.

We did multiple rounds of creative testing and worked closely with the client and their agency partners.