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Kantar: Ralph Lauren The Hamptons
Project type
Integrated Campaign
Date
2025
Role
Client Director - Creative
The objective was to evaluate multiple creatives for Ralph Lauren for their Spring/ Summer Hamptons campaign, across multiple markets- UK, US, China, Japan and Denmark.
With a combined quantitive and qualitative approach we analysed research from hundreds of participants and shaped that into creative recommendations to improve the quality and effectiveness of the campaign.
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