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Kantar: Ralph Lauren Wimbledon 2025
Project type
Brand Partnership OOH
Date
2025
Role
Client Director - Creative
The brief was to evaluate multiple OOH creative executions for Ralph Lauren for their Wimbledon partnership. The main objective was to evaluate the impact of the brand vs the partnership brand.
We used a quantitive approach to analyse research from hundreds of participants and shaped that into creative recommendations to improve the quality and effectiveness of the campaign.
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