NIVEA: Global Social Media Playbook and Always On Content

NIVEA needed a way to ensure consistency across their online assets, so I led the creation of the NIVEA Social Media Playbook.

Working closely with the NIVEA team we created a comprehensive guide for how the brand would show up in every online touchpoint: social, e-commerce and their website.

We also created a new look and feel for the brand. The playbook was so valuable for the UK market, that it was rolled out globally and is still used today.

Below are some snippets along with a look at some of the 'Always On' content that the playbook informed.