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NIVEA: Skin Struggles
Project type
Social and Influencer Campaign
Role
Head of Social
Date
2021
NIVEA has over one hundred years experience creating caring products for skin, from teenage acne to anti-ageing solutions and everything in between. They wanted to add value to their followers’ feeds with a responsive campaign that supported their specific skincare needs, as well as showcasing the wealth of specialist insight that NIVEA has on their website.
We developed a bespoke look and feel for the campaign in keeping with the new social media branding guidelines we had created.
Our team interacted with followers directly on Facebook and Instagram through 'questions' and 'polls', and then shared bespoke editorial content, to guide and advise followers on how to deal with each issue.
We worked across a variety of touch-points including Instagram stories and in feed, working with the NIVEA influencers and producing Pinterest infographics. All the while, pushing followers to the NIVEA website, where their new E-Commerce platform lives.
