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NIVEA: 24 Days of Giving
Project type
Facebook Competition Campaign
Role
Head of Social
Date
2020
NIVEA wanted to show some love to their audience over the festive period, so we launched a Christmas '24 Days of Giving' competition on Facebook.
NIVEA invited their audience to nominate a person each day, for 24 days to win a gift. Each day a new video was posted to reveal the day's prize and at the end of each day, a person was chosen as a winner.
We needed a new look and feel for the campaign to showcase the prizes to the audience, so we created a NIVEA winter wonderland.
We took the project from conception to final delivery of gifts.
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