NIVEA Men: Global Social Media Playbook

NIVEA Men needed a way to ensure consistency across their online assets, so I led the creation of the NIVEA Men Social Media Playbook. Working closely with the NIVEA team we created a comprehensive guide on for how the brand would show up in every online touchpoint: social, e-commerce and their website.

We also created a new look and feel for the brand using product texture to define the different content pillars that we had created.

The playbook was so valuable for the UK market that it was rolled out globally and is still used today.

Below are some snippets.