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Kantar: Deliveroo Forgotten Milk

Project type

TV Campaign

Role

Client Director - Creative

Date

2024

The objective was to work with Deliveroo from the storyboard stage of their creative development through to final film, to help guide and shape the creative direction for the campaign in the UK, Hong Kong, France and Italy.

With used a quantitive approach and analysed research from hundreds of participants to shape into creative recommendations to improve the quality and effectiveness of the campaign as it was developed in real time.

We did multiple rounds of creative testing and worked closely with the client and their agency partners.

© 2026 by Laura Gibson

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