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Kantar: Deliveroo Forgotten Milk
Project type
TV Campaign
Role
Client Director - Creative
Date
2024
The objective was to work with Deliveroo from the storyboard stage of their creative development through to final film, to help guide and shape the creative direction for the campaign in the UK, Hong Kong, France and Italy.
With used a quantitive approach and analysed research from hundreds of participants to shape into creative recommendations to improve the quality and effectiveness of the campaign as it was developed in real time.
We did multiple rounds of creative testing and worked closely with the client and their agency partners.
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