ITV2: Celebrity Juice Launch

ITV2's hit show, Celebrity Juice, was back and the objective was to put the show at the heart of popular culture. We wanted to make Celebrity Juice relevant to a young audience and bring it into their world.

We used influencer marketing before we even knew what it really was, to get our audience talking about Celeb Juice.

Taking the shows USP - its unique language we developed a partnership with influencer, Korean Billy, who was exploding on the internet at the time. We took what he was already doing and made it relevant to our audience and our brand.