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ITV2: Channel Relaunch Social Campaign

Project type

Channel rebrand

Role

Creative/ Writer

Date

2015

When ITV2 re-launched they wanted to reposition themselves as a brand that was at the cutting edge of pop culture and wanted to show their cheeky, fun side too.

So knowing Kanye only followed ONE person, we decided created a whole day dedicated to challenging him to get following ITV2... because... well why not hey. This is what happened...

Campaign case study

© 2026 by Laura Gibson

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