ITV: I'm A Celebrity, Get Me Out Of Here Series 19 Launch Campaign

We developed a ‘choose your own adventure’-style campaign to celebrate Ant & Dec’s highly anticipated return to the I’m a Celebrity jungle. The series of ads, sees the iconic TV duo journey to the jungle with the help of the audience. At the end of each advert, viewers had the power to choose Ant & Dec’s fate by voting through the I’m A Celebrity app.

The campaign was created to bring the audience into the heart of the action and let them be involved in getting to boys back to Australia.

I created the original concept for this campaign before my departure from ITV.